January 31, 2019
Just starting out in your business can be hard. I get it. There’s SO MUCH information out there. So much to learn. So much to set up. How do you even know if you’re doing it right?
Today I want to help you out in at least one area to make your life easier. Social media. Particularly Facebook and Instagram.
A lot of times, people think that having the same strategy for both does the job. But it doesn’t. These two platforms are so different, and need to be leveraged for their individual strengths. So I’m going to give you three simple ways to make sure you’re using them differently.
I get WAY more personal on Instagram than I do on Facebook. I’ve noticed that a lot of my followers on Instagram are there for me and not my work. Sure, they obviously like what I do, but they want to see the behind-the-scenes. They want to know who I am and not just what I do. They care about my family life and so much more than my photography. (You can find me on Instagram here.
I keep Facebook a little more professional and more about my work, because this is where my clients’ family and friends come to see sneak peeks, and it’s the primary location I display their blog posts from sessions.
I use Facebook to display more of what I do, while Instagram shows people who I am.
Who doesn’t get excited about sneak peeks after a session!? I personally can’t wait to see what a photographer captured after we have a family session (which, by the way, our maternity pictures are TOMORROW!!)
Facebook and Instagram are very different in what they show off. Facebook lets you tag people so that a post or picture shows up on their page, while Instagram is a little more discreet about where tagged photos go. Because of this, I let Facebook do a lot of marketing for me to my clients’ friends and family while Instagram is used more to just show my followers the work I did from a recent session.
Lately, though, Facebook business pages make it hard to display work on a client’s page. To get around this, I first post sneak peeks to my business page, share it to my personal page, and then tag my clients from there. That way my business page is still highlighted and my clients’ pictures show up on their profile pages and in their friends’ and families’ news feeds.
I share sneak peeks on Instagram to my stories while highlighting a few in a post.
When I share blog posts, Facebook helps me out a lot more than Instagram. Because Instagram only gives the swipe up feature to those with 10K followers and won’t do direct links in posts, Facebook makes it a lot easier for people to navigate to a post with one click. (Again, I first post to my business page and then share to my personal page to reach a wider audience.) I get way more traffic to a blog post from Facebook than from Instagram. Because let’s face it- we can be lazy and having to click more than once to get to a post just isn’t worth it sometimes. (Can we get some direct links in posts, Instagram??)
One awesome site that makes it easier to share links on Instagram is Linktree. I use Linktree in the profile section on Instagram and provide links to my posts and website there.
So there you have it. There is SO MUCH more that can be said about these two platforms and their differences, but I wanted to start off simple and give you some very practical ways to use them.
If you have any questions or comments, let me know below!